Tietoevry Create — Responsible AI Campaign

Tietoevry Create's Responsible AI campaign centered two AI experts discussing how to build and launch AI solutions ethically and responsibly using Tietoevry Create's proprietary ESSR Framework. Each video tackles a singular topic as part of a larger conversation about responsible AI. As part of this campaign, we actually offered the ESSR Framework as a free download with an opportunity to discuss specific AI projects directly with the two experts from the videos.

For this campaign, I provided guidance and creative direction to the team who wrote and produced the videos and shaped the strategy of the campaign.