How do you make an entry-level commuter tire standout in the most saturated category in all of cycling? Why, show them next to pizza and ice cream, of course. View my print work for Michelin here.
The age of online retailing brought uncertainty and anxiety to many a local bike shop. While most distributors are dictating what and how much product dealers have to buy, Quality Bicycle Products took a different approach. They put the power back in the hands of the shops and let them really own their shops. View my print work for QBP here.